1. Creativity is the capacity within individuals to develop ideas for the purpose of solving problems and exploiting opportunities. 

It is important to define creativity because it can mean a lot of different things to different people.

Creativity is not art, it is not design and it most certainly is not the sole preserve of tortured geniuses and mad scientists.

Creativity is a capacity – it is something that we can all learn to use more effectively. It allows us to develop ideas to solve problems in different ways and to spot, adapt to, embrace and capture opportunities.

Thanks to Mark Batey Ph.D. for his research on creativity.